The Complexities of the Adidas Company

Adidas is an extremely large company that has expanded globally to a wide range of different countries and remains heavily popular as a brand for street and sport clothing. To be more specific, there are more than 60,000 Adidas employees working for over 160 countries. In addition to this it is an urban business that was created in 1949 by a man named Adi Dasler. When the company originated, it solely produced shoes for soccer, these shoes possessed three stripes and because of so, the three stripe logo is still used to this day. While the brand began with primarily sport apparel, it slowly diversified its selection and now creates street and casual clothing for its customers. One of the things that sets this brand is apart is it’s focus on collaboration rather than authority within the office. If a newer worker of a lower scale position proposes an idea to the corporate office, then it will by all means be steady evaluated. This draws focus to just how much Adidas values the ideas of their employees as they continue to make innovative strides. With the exclusion of particular top end designers within the company, a majority of the workers work in teams.

Given that the brand releases sporting goods, employees are actually encouraged to wear Adidas sporting apparel to work and for this reason the dress code is fairly loose, but still within a specific range. The office space in Portland is relatively spread out and consists of many cubicles and the occasional conference room. The Adidas headquarters is located in Herzogenaurach, Germany however there is a specific branch of their headquarters within the U.S in Portland, Oregon. The Portland branch is located in North Portland, close to much of the city’s cargo near the Port of Portland as well as the beautiful St, Johns Bridge. An area in which the cost of living has been on the rise to an influx of industry and population growth as of late.

Since the beginning of the company’s foundation, Adidas has aggressively defended the three stripe model they designed. There is a history of lawsuits filed by Adidas directed towards Forever 21 and Puma regarding the stealing of this design. With this pattern being the legitimate staple of the company, it’s no surprise they’ve gone to borderline extreme measures to protect it. Issues aside, Adidas continues to globally grow as street fashion and sporting goods become increasingly more popular, and with a focus on consumer preference and a history of customer satisfaction, who wouldn’t want to work for such a company?

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Author: ethanhancock773

A student at Oregon State University

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